Customer Relationship Management (CRM) is a companywide business strategy for managing a company’s interactions with customers, clients and sales prospects. CRM is designed to reduce cost and increase profitability by fulfilling customer requirements. It plays a major role in all kinds of business including small and medium enterprises. It empowers the management team in directing the sales team with new business opportunities and helps to collaborate with sales team and customers for effective business functioning. The sales team can be updated with current information about marketing campaigns, meetings, and sales opportunities, so that there is no information overlap and leads can be followed up efficiently.
The top 5 CRMs are as follows:
1. Microsoft Dynamics CRM
Microsoft Dynamics CRM is customer relationship management software which is a product of Microsoft. Sales, marketing and services are the main sectors of this product. To customize MS Dynamics CRM, it has been marketing as an XRM platform (XRM is a MS dynamic CRM partner providing CRM online solution, CRM customization and CRM integration) and proprietary (.NET based) framework.
Some key features of MS Dynamics CRM include:
• Ticket management
• Web customer portal
• Configuration and work flow
• Notification and alerts
• Windows, Webs and Wireless activities and communication
• Service contract management
• Integrated CRM benefits
• Reporting
2. Microsoft Outlook CRM
Microsoft Outlook CRM is capable of correcting the deficiencies and creating software which is perfect for the company. No synchronization is required and there are no external databases to deal with when one works offline.
Some advantages of the MS Outlook CRM are as follows:
• Improved email functionality
• Improved record features and management
• Enhanced sales
• Significant cost saving with product
• Easier sanction and acceptance than other CRM systems
• Service and marketing functionalities to MS Outlook
• No integration and synchronization with other CRM systems
• Training and service
3. Sugar CRM
Sugar CRM is a software company located at Cupertino, California. It is a premier customer relation management software which authorizes an enterprise to meet all the requirements of CRM for better functioning of the business. It is a web based application which can be accessed by anyone from anywhere in the world using a java enabled web browser. Sugar CRM provides integrated solutions for planning and scheduling within the business organization and most of the companies try to make more out of Sugar CRM Customization so as to meet their business objectives. It improves all facets of management and interaction with the customers.
Features of Sugar CRM include:
• Increase productivity
• Generate more lead sales and sales cycles
• Improve customer satisfaction
• Cost under control
• Integrate sugar CRM with social media
• Access Sugar CRM anywhere at any time
• Trace employee customer communication
• Keep track of all projects and team activities
4. Oracle CRM
Oracle CRM is a customer relationship management application developed by Oracle Corporation. It is a program that supports business with integrated sales and marketing, customer service etc. Many businesses use Oracle CRM because they can easily plan, build and distribute intelligence reports. It maintains the customer end of any business and can be adapted to any organization of any size.
Some important features of Oracle are:
• Customer data integration
• Public CRM
• Business Intelligence applications
• Partner relationship management
• Cost Management
• CRM gadgets
• Self-service and e Billing
5. SAP CRM
The SAP CRM is integrated customer relationship management software for businesses which was developed by SAP AG (German multinational software corporation). SAP CRM is the CRM tool equipped by SAP. This implementation includes training, testing, data migration and future business processes.
Salient features of SAP CRM include:
• Provides central marketing platform
• Efficient and effective sales professionals
• Less service cost and high quality service
• Manage partner relationship
• Delivery channel for service, sales and marketing
• Empower account and trade managers
