Enterprise Mobility Earns Return for Early Adopters

In a recent report, Nasscom in association with Deloitte, predicted that the global enterprise mobility market opportunity would reach $140 billion by 2020. The compounded annual growth rate is expected to be 15 percent. Furthermore, it was found that early adopters are seeing higher returns from the strategy though they are also facing risks. However, these adopters find that the gains outweigh risks by a significant margin.

Interestingly, among the 3,000 large, small and mid-sized organizations that took part in another Symantec survey, only 84 percent believed that enterprise mobility was important to their organization. It’s hard to believe that there are still some companies out there that think this is a choice. This implies that they have not yet taken steps to adopt the most disruptive technology of our times. That’s a huge mistake that will retard the growth of these businesses even as their competitors thrive.

Early adopters of enterprise mobility cite business reasons as their business drivers. The companies that lag behind because of their resistance or over-cautious approach towards BYOD and mobility adopt because of the push from users (employees and customers). Consequently, these companies do not use mobility in very innovative ways.

On the other hand, businesses that adopted enterprise mobility despite the negative backlash are now earning high returns in terms of profitability, productivity, competitive advantage, and employee satisfaction. These companies are considering launching private mobile application stores for their employees and customers to engage with the company even more meaningfully.

That’s not to say that early adopters of enterprise mobility have not faced security challenges. There have been cases of device loss, data loss, and even damages over regulatory lapses. However, as these businesses find that the risks outweigh the advantages of this transition, they are actively engaged in developing security policies, implementing mobile device management (MDM) solutions, mobile application security, employee education, and similar initiatives to protect customers, data, and business reputation. The goal is to support enterprise mobility responsibly rather than ditch it for the challenges it creates.

In contrast, traditional companies that are gradually accepting enterprise mobility are still using manual tools to manage the mobile devices that enter the enterprise. A mere 33 percent of this group uses technology to implement security policies, manage mobile devices, or ensure mobile security.

In many companies, enterprise IT has actively discouraged BYOD for security, management, device support and usage control reasons. This is an ostrich approach because the consumerization of IT and BYOD is an unstoppable wave. More importantly, when implemented correctly, enterprise mobility is one of the strongest tools available to CXOs to grow their business, win the favor of employees and customers, and achieve more with less.

In the current market scene, it is the SMBs that are driving innovation in mobile applications and strategies. Enterprise mobility has helped these companies enhance their operational efficiency and speed manifold, enabling them to compete more effectively with their larger counterparts.

Within the enterprise mobility industry, huge growth is expected in the fields of mobile application development and testing, security and testing services, package application customization on various mobile platforms, mobile strategy and consulting.

In my opinion, enterprise mobility is a good trend. It presents a gold mine of opportunities, savings, and rewards for innovative organizations. While it is proper for companies to vet technology and follow a cautious approach, it is also important to ride on latest technologies early to gain competitive advantage.